Callaway Golf came to twenty4 with a new golf club range they wanted to promote. After several strategic conversations, we agreed it would benefit the reach to their audience by adding a Facebook campaign into the overall promotion, supplementary to website, print and event marketing.

Facebook was used to help spread the the word to Callaway Golf’s biggest fans, with the opportunity to tee-up and win $50,000 cash through their “Ultimate RAZR X Golf Shot” competition.

The Facebook campaign an extremely successful contributor to the success in the overall marketing strategy of the new Ultimate RAZR X Golf Clubs.

Key Goals

• Communicate the new club range and opportunity to win, to existing customers
• Increase engagement with the brand
• Grow the Facebook fan base and the engagement on this Social Media channel

Key Results

• Facebook Page likes have grown by 462%
• Facebook engagement and content sharing has increased

Click here to view Ultimate RAZR X Website