Rediscover Red Earth.
2012 marked a complete overhaul of the Red Earth branding. Back in the hands of its original owners, this once-strong range of cosmetics products had been slowly losing its way on Australian shores, gobbled by the snatch and grab style (fast food cosmetics) of some overseas markets.
The new aesthetics required a completely new digital flagship, overhauling the tired and dated website. Armed with a subtle, simple and beautiful design provided by the great team at John Clemons Associates, twenty4 was enlisted to provide digital guidance along with working on the frontend code and integration with the chosen eCommerce platform, Magento.
This site was not a victim of tight deadlines. It was given care and attention over a period of time, with each new iteration being painstakingly designed, coded, implemented and tested. The result? A wonderfully simple and easy-to-use user experience for all.
We can talk all about fancy words like CSS3 transitions, jQuery and AJAX functionality throughout, but really we just want you to go and enjoy the site, hopefully just as much as we enjoyed crafting it.