Thinking before posting.

How many times have you posted content online without thinking? In a rush, without a strategy, without a call to action?

If you’re like us, your answer might be: A lot.

Originally we were able to get away this – whatever we posted would be sent across to all our fans. It would appear in their newsfeeds no matter what. We were lucky.

Now is a different story. Facebook is restricting what appears in users newsfeeds in accordance with your fan’s interaction and engagement levels. So if you’re not getting likes, you’re not getting reach.

So the question goes back to this: How do you get likes?

You post original content, unique content. Content that speaks to the consumer, not at them

Some call it density pocket vs. a standard product post.

We call it a personalised post vs. a corporate post.

We understand it as a human brand vs. a robot brand.

Consumers are on Social Networks to be just that: social.

They interact with their friends and they share content that’s important to them.

Think about, what’s more important to you – knowing about a new top, or knowing a health recipe, or a news update, or a joke or a fact about life.

What would you prefer to hear?

We think it’s the latter, and by talking about this the most it leaves you open to intermittently post about the former, without dissuading your audience.

It’s a fine balance that many businesses are yet to learn, but one that will have a significant impact on the ‘talking abut this’ engagement levels of Facebook.