twenty4 worked with One Stop Stylist to build a WordPress driven website, using a information subscription service, to help guys look good.

For some, dressing sharply comes naturally, whereas for others, simply getting into something other than a pair of tracksuit pants can be quite a challenge. Fits, fabrics and pairing colours can seem like the most daunting of tasks, but there’s no shame in that and the new men’s online stylist, One Stop Stylist agrees.

A lot of men struggle with shopping and are loathe to take their girlfriends in case they end up in a—god forbid—pink polo shirt, so One Stop Stylist puts the power back in their hands. Members can review their extensive database anytime, which allows them to search for items by, price range, online or offline shopping preferences and location. Each month, members receive a personal wardrobe selection based on personal colour and style guidelines. There is a basic free membership and a paid membership, with paying members receiving more selections across six different categories.

It’s also a handy reference for colour, fit and style guides so that you’ll never find yourself in an ill-fitting suit or anything that’s going to make you look like a harlequin. That is, unless you’re fond of a knickerbocker and a diamond print.

Need some help? Check out the One Stop Stylist Website

We’ve just launched the online store for Skincare company Grown. This was a great site to work on as we love the products and the Philosophy behind the products. We built the site using Magento and even though the design is very minimal it was a challenge to get the site looking exactly as per the supplied designs from the Grown team. The site features some pretty tricky customisations including a map  of the world which shows you the postage rates of each country. A geo-location based pricing structure which works out which country you are visiting the site from and some very customised PDF Invoices. We implemented some coupon codes with different rates for different shopper groups and even varying discounts dependent on the products selected.

One of the problems with Magento is it is very resource hungry and can be quite slow at times so we have applied various caching and other tools to speed it up. We are taking what we learnt on this project and using it on some of our existing clients to supercharge their Magento sites also. Even though we love Magento we are always on the lookout for emerging technologies and are currently trying out OpenCart to see how it performs. It’s not quite as feature rich as Magento but is truly Open Source and would be suitable for many eCommerce applications that don’t require the sophistication of Magento.

We performed User Testing on the site which included giving the testers a scenario and a list of tasks to perform. We then monitored the way they used the site and monitored the problems they encountered and implemented the solutions to these problems.

Check out Grown’s New Website

Six months young, Melbourne based accessories brand Who is HUE has opened the virtual doors to their online boutique. Boasting a 120 + piece range and offering free national delivery with no minimum order and competitive international shipping.

twenty4 built the site using Shopify and various bolt-on components to deliver a rich shopping experience. Extensive research has been undertaken to deliver the HUE customer an online boutique that is fast and efficient with high resolution photography and intensive zoom capability. Detailed product features, accurate measurements and styling tips ultimately ensure the customer is completely satisfied and delighted upon receipt of their purchase.

www.whoishue.com

A few months ago the twenty4 team were approached to build an eCommerce site for a new startup called Vinspi. The idea was to create an online store where customers can design their own bespoke tailored mens suit!

We’re happy to announce that Vinspi has gone live and we’re extremely proud of the end product. The idea behind the business is to allow men to enjoy a perfect fitting tailored suit instead of buying off the rack sizes that still require alterations. The pricing of a premium Vinspi suit is also competitive, starting at $419 with free shipping.

Powered by Magento, the corner piece of the site is a unique custom suit builder where anyone can design a suit in a couple of mouse clicks.

The company is founded by Ivan Lim who has a background in ecommerce from his days as Marketing Manager at OZHut. We look forward to watching Vinspi grow and the next phase of our work together will be building more functionality to the site.

Callaway Golf came to twenty4 with a new golf club range they wanted to promote. After several strategic conversations, we agreed it would benefit the reach to their audience by adding a Facebook campaign into the overall promotion, supplementary to website, print and event marketing.

Facebook was used to help spread the the word to Callaway Golf’s biggest fans, with the opportunity to tee-up and win $50,000 cash through their “Ultimate RAZR X Golf Shot” competition.

The Facebook campaign an extremely successful contributor to the success in the overall marketing strategy of the new Ultimate RAZR X Golf Clubs.

Key Goals

• Communicate the new club range and opportunity to win, to existing customers
• Increase engagement with the brand
• Grow the Facebook fan base and the engagement on this Social Media channel

Key Results

• Facebook Page likes have grown by 462%
• Facebook engagement and content sharing has increased

Click here to view Ultimate RAZR X Website
 

Congratulations to the team at Designers Guild on launching their new website – www.designersguild.net.au

Established in 1970 by Tricia Guild, Designers Guild designs and wholesales furnishing fabrics, wallcoverings, upholstery and bed and bath collections worldwide.The company is headed and owned by brother and sister, Tricia Guild, Founder and Creative Director, and Simon Jeffreys, Group Chief Executive. The Designers Guild business philosophy is to combine creativity and innovation with the highest levels of quality: quality of design, product, service and people.

The purpose of the website development was based around creating an eCommerce experience for customers online.

Magento is the eCommerce platform – it allows Designers Guild to sell products and grow their business online, supported by backend managements tools and sales reporting. Magento is also the Content Management System (CMS), which gives their team the autonomy to update their own website.

The next phase we are working on together is Search Engine Optimisation (SEO) and Google Adwords (PPC), to help the Designers Guild website rank on search engines like Google, to generate more traffic and leads to the online business.

We’ve been on the move again! This time to sunny Richmond! Our new address is 17B William Street Cremorne, 3121. Not too far from Swan Street, the closest train station is East Richmond. We’ve also had two new web developers start today, welcome Kenny and Rowan!

Yesterday we launched a website we have been working on for a while – www.tintdesign.com.au The site was made in conjuction with the good people at Aer Design. The site was a challenge especially the film design section which needs to be dynamic without using flash so we built it using HTML, CSS and Javascript so it will work on iPhone and iPad as well as the popular browsers. This is another example of how WordPress can be accommodated to suit anything really. I had a discussion with a developer recently and a lot of people still think WordPress is a blogging tool, it used to be but it’s not any more, it’s a very capable CMS. With version 3.2 just about to be released and the amount of continual work that goes into the project it won’t be long before WordPress takes over the world!

With the current retail situation in Australia a lot of companies are turning to online sales to compete, worried they will be left behind. We’ve had a lot of enquiries about Design and Development and marketing strategies for online stores using Magento. Magento is a great tool, it’s kind of like the PhotoShop of eCommerce where everything you can possibly imagine has been thought of before, and if it doesn’t do it out of the box there’s a plugin that will do it for you.

Coupons and vouchers are a great tool in Magento particularly if you are using voucher codes in offline material so you can measure the effectiveness of your offline campaigns. Big news came through yesterday which will boost Magento to the forefront as the eCommerce tool of choice. eBay has agreed to acquire Magento. Details are still a bit sketchy but Magento could possibly become the X.Commerce platform or the two could be developed side by side, whatever the outcome it’s good news for Magento.

With Icy fingers, on this Antartic Melbourne morning, I write from the steadily increasing warmth from our office in Windsor. The purpose, is to let you all know about a website we’ve just finished working on.

I am talking about PROV’s (The Public Record Office of Victoria) new website. It’s a sleek and sexy Government website, with an amazing design provided to us by Taylor & Grace. I hate to use the term, but the website ‘breaks the mould’ of boring Government sites, showcasing some bold and efficient design.

Built on WordPress, the site is easy for the staff to update, and highly extensible if they need to make changes to the website in the future. PROV also wanted e-commerce as part of their online solution. To make managing of the online store and website as quick and painless as possible, we added the store in to WordPress. This meant that the staff at PROV had only one place they needed to go to to update the website, and their e-commerce.

The website is up now, and you can visit it at http://prov.vic.gov.au/