twenty4 are a Digital Agency in Melbourne. We are marketers who understand design, technology and the digital landscape.We Live. In a digital world. Offline we have offices in both Melbourne and Sydney.
We Share. Information and ideas with the people we work with.
We Form. Partnerships. We get to know every business, their marketplace and their customers.
We Think. About trends, platforms and innovation.
We Do. Digital Strategy, Creative, and Technology. We look after Web Development, eCommerce, SEO, Social Media, and mobile.
We Move. Across retail, corporate, government, entertainment and not-for-profit brands and industries.
This is the process we take to delivering our digital projects:
Goals and Objectives / Market Research / Competitor Analysis / Digital Strategy
A new website process starts by understanding the business, goals, consumers, brand strategy, user research and how we best incorporate this into a digital strategy. Consideration will also be given to how this new development will affect or streamline internal process’ within the organisation.
Information Architecture & UX
Wireframes / User Experience
Discovery stage has allowed us to start considering the best possible experience for a user. It has formed the basis for the site structure, layout and how the user will interact and navigate through the end product. This website needs to be as intuitive as possible and allow for unique scenarios of people’s needs, computer knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is paramount in setting the tone for overall success.
UI / Prototyping / Graphic Design
With a clear blueprint plan, we can get to the part that everybody loves – the visual process of look and feel. The knowledge from the Discovery / Information Architecture and User Experience planning stage is used to conceptualise the design and user interface. Prototyping and graphic design are the key tangible aspects of this stage.
This stage of the project is where we the design is brought into a web browser an interactive, clickable version of the website is created. This is the most time intensive aspect and involves coding, development and back-end CMS, EDM and Social integration.
The focus of this stage is the develop the working website, integration with backend systems, while considering user interaction and cross browser functionality. twenty4 specialise in standards-based development as well as in the implementation with a number of CMS systems, that will bring the most out of the site with dynamic content and interaction.
Training, Testing & Go Live
Face to Face / Training Videos / Goals Checklist
Training is performed as face to face training that is tailored to the website administrator and specific CMS setup. The website training session is recorded for future reference. A follow up is done to ensure the website administrator is comfortable with updating all aspects of the website.
ROI / Google Analytics / Customer Conversion / Goals & Funnels / Custom Dashboard
Once the digital presence has been launched to the world, it’s essential to future success to review the performance and engagement. A good digital presence can only achieve greatness after launch when we can see how people are using the site. It also allows us to make informed decisions together about future enhancements. We look at entry points, popular content and other strategies to make sure that both you and users are getting the best web experience possible.
Phone / Email / Project Management System
The time after the website is live is as important as the build up period. The internet does not stay still. We like to revisit the project online to see what we have learnt as well as introducing new technology or ideas that might help grow the website and online presence. The twenty4 team manage feedback efficiently through our web based project management system ensuring prompt response times, as well as transparency to all stakeholders.