Big ideas and innovative thinking are leading the physical and digital world into our next era of creation. But are Australians falling behind as other countries lead the quest for innovation?
We sure hope not!
But could we be using our time to create better things in the digital world?
We’re still talking about these key takeaways from the V21 Digital Summit in Melbourne, where digital leaders and speakers stressed the important role that digital plays in solving real-world problems.
Zaac, Dan and I had the pleasure of attending this years conference and heard from some awesome players in the game including big idea creator and industry leader, Huge.
I definitely #fangirl-ed out a little as they showed us some pretty wicked stuff including on the spot sneaker printing and an entire digitalisation of the Simpson’s collection.
We saw some amazing experiments (what we learned is a better name for a project) and left feeling renewed and inspired to continue to push the boundaries with the work we do at 24.
As John Cameron from Two Bulls explained, the limit is not tech, it’s people.
And with Melbourne quickly becoming the next startup hotspot, we are beginning to see a shift in the impact our local work has on a global scale.
Tracy Brown from DT Digital argued that Australia hits 6 out of the 7 marks for innovation.
But where do we lack?
Risk propensity – we have an inability to want to take a risk. But why is that?
Brown explained that we have the wrong mindset when it comes to failure. She proposed that we wear failure as a badge of honour in order to shift our thinking to recognise failure as a necessary milestone on the path to success.
We’re taking these ideas on board and pumping them into our 24x experiments – where we are taking a risk and working on new ideas and new technologies. But will we succeed? Well, only time will tell.
But with our new mindset, we’re not afraid of the failure that will happen along the way. It only brings us one step closer to innovation.