Content marketing is easy to overthink, but its premise is simple. It’s about creating relevant, interesting content for your audience. Things they want to look at, and share. If you’re no wordsmith, but want content to engage your audience, you should start here.
1. Create a best of list.
Whether that be the best blogs to read today, or the funniest twitter accounts going around, relative to your industry or more importantly, your brand.
2. Share information about what you do.
Let’s pretend you build snowmen in the dessert. That has to be a rather confusing and difficult job. People would love to read about it. Tell everyone about the interesting aspects of what you do.
3. Tell people about you and your team.
People love stories, so why not profile the members in your team? Tell people interesting things about them, beyond what they do at the company. People like to know that there are people just like them behind a business.
4. Give a little, and ask for a little in return.
Do you have new products or services coming out? Share a teaser with your audience and ask them what they think. This will not only build hype, but also engagement around your product, and of course potentially useful feedback.
5. Create a helpful written or video tutorial about your product or service.
People are going to need to know how to maintain a snowman in the dessert, write them a how-to. Better yet, film a tutorial and include it in your post. Then send it to us – that would be great entertainment.
6. Announce a competition or a sale.
People love free s**t. This is a fact of life. Sales or competitions are a great way to get new and existing customers excited about your brand. Imagine if you won a free snowman? Tell us you wouldn’t be over the moon.
7. Tell a story.
Story telling is a wonderful content tool. Whether you tell your audience the story of how you came to be, or recap a fun event you’ve recently attended, as long as you do it in an entertaining way, they will become more engaged and more invested in your brand.
Image via Content Marketing Institute