It’s Christmas time. Nearly. The supermarkets certainly think so. And so do your customers. They’re looking for things to buy, experiences to spend money on, reasons to celebrate, and of course brands to get on board with. You need to make sure you’re offering them some Christmas joy. Or a Christmas campaign at least.
1. Where to start.
First you need to decide where you’re going to base your campaign. Will it be a social media campaign, a website driven campaign, or an in-store campaign? It’s good to focus your attention (read: budget) for maximum impact. You also need to be clear about what it is. Is it a discounted offer, a package deal, a cute Christmas note that comes with every purchase? Make your objective and rollout clear.
2. Update your marketing collateral.
So you’ve decided you’re going with a Facebook campaign. Good one. Now you need to ensure your Facebook page makes it clear to everyone what is going on. Change your cover photo, change your profile pic, create targeted posts and sponsor them, and even look into creating an app if it’s suitable. There needs to be something obvious to direct your customers to take advantage of whatever promotion or offer you’ve got going on.
3. Make it digestible.
People want to know about your offers, but they don’t want to be yelled at about sales. Give them your information in an interesting and fun way. Create a gift guide using your products or services, highlighting exactly what you’ve got going on in a usable way, send little flyers with your products telling them about what else you have available, use social media to communicate your message with lifestyle imagery.
4. Get personal.
People love to think they’re remembered, or noticed. If you seek out your top customers and thank them or give them something a little extra, they’ll keep coming back again and again. Offer a free gift, a special VIP event, or just send them a note to say thank you for their support. You’ll see it pay off sooner rather than later.
5. Go the extra mile.
They say ‘go big or go home’ and when it comes to marketing campaigns that get a response, whoever said that may very well have been right. It’s easy to get lost amongst all of the Christmas noise so you need to get creative and do something bold to stand out, like WebJet’s Miracle Christmas campaign. Before boarding flights, they had everyone say what they wanted for Christmas. At the end of the flight they all received exactly what they’d asked for. From socks and jocks, to flat screen TVs. No holes barred. That will be remembered for a long time coming.